Recurring Donations
Recurring Donations Could Be Good for Your Organization and Your Donors
Many charities are now making it possible for donors to make recurring, periodic donations using their credit cards or bank accounts. These recurring or "preauthorized" gifts are cost-effective for the organization and very convenient for the donor.
Would you like to reduce your fundraising costs, increase the lifetime value of your donors, while making it as easy as possible for your donors to give on a regular basis? It may seem too good to be true, but by creating a successful recurring donations program, you really can achieve all these benefits for your organization.
Recurring Donations are also called preauthorized gifts, sustaining or regular giving. They are just pledges for which the donor has authorized your organization to automatically collect a specific amount each month or any other cycle. The authorization could be for a specific length of time, or preferably could be for an indefinite period (e.g. perpetually until the donor elects to discontinue it). This, of course, means that your donors never have to make another decision whether or not to give.
Recurring donations are easy-to-implement, once your systems are in place, and will result in considerable savings over time. Given that organizational benefit and the convenience for your donors, it may be time to get on board with your own preauthorized gift program.
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